The ever increasing expansion and reach of e-commerce have made it possible for businesses to go global more quickly and easily in recent years.
The presence of a plethora of online platforms allows a business these days to interact and make sales with international target audiences. With that stated, many business owners fail to understand the importance of label translation and how it can affect their ventures.
The following sections will try and shed some light on a few reasons why a business needs to ensure it is exporting its products with the correct food labelling –
Product label translation is essential to meet regulations
It is no news that regulations set by the apex bodies of one country would not be applicable in another country.
This is the reason why a business should seek assistance from translation companies that specialises in translating labels of food products. This is the only way a business can continue on its path of success and sale of its products that meet local packaging regulations.
It keeps a business away from lawsuits!
People these days prefer to know about the ingredients used to make a certain edible item. Food label translation is also essential to ensure the business would not be liable in case a person falls ill or dies after consuming a product that led to an allergic reaction.
Translated food labels ensure the safe use of food products by the local public thus keeping the business up and away from lawsuits!
Translating product labels boosts sales and improves brand image
Once a brand goes global, it needs to ensure that it can become a household name among the locals even though it is an alien corporation.
This is only achievable when the business takes the necessary steps to improve its brand image and make more sales!
By opting for translated product labels, a business ensures that it connects to the Target Audience of a particular country on a more emotional level. Meeting local regulations is not enough for an alien business associated with manufacturing food products, to succeed in an international market.
It should make necessary changes in its overall image as well as the content on the labels of its products. This will send out the sign that the product cares and respects the local culture thus allowing it to slowly rise on the top of the minds of its Target Audience!
It is as simple as that!
Having an impressive product design and aesthetically pleasing package design is not enough for a business to thrive in the international market. A business would need to ensure that its products come with labels that are not only accurate, meets local laws but also ensures it is readable to the people buying them. This is the reason why investing in the services offered by translation service providers specialising in translating labels is the way of the wise!
