There will always be a place for paper and there’s something very intimate and special about receiving a paper card. However, it is certainly true that we are moving away from paper generally. These days, you have the option to send corporate e cards instead of paper correspondence. What are the benefits of doing this?
The environment never used to be a huge concern for businesses, frankly because it wasn’t worth the money. These days businesses are waking up to their corporate responsibility and taking more green measures. Sending electronic business holiday cards is much better for the environment than sending paper cards, with a much lower carbon footprint.
There are many practical advantages that sending e cards has over sending real cards. It is much easier to send electronic correspondence by e-mail than it is to send paper cards. Think about it, with an electronic card you can easily send to multiple addresses however with paper cards you have to post individually.
Because electronic cards exist in the digital domain they are much easier to customise. You can very easily incorporate your logo, for example. Real cards are often generic, and adding a logo requires a logistical effort that is perhaps not worth it.
Sending any kind of card, digital or otherwise, is a great way to make your customers feel appreciated, and this is what being a good brand is all about.
