- The company BMW has launched a loyalty scheme for the car drivers of the company in the United Kingdom
- The scheme has been designed for engaging the drivers with the BMW brand by offering various services
The BMW UK has launched a loyalty scheme for the car drivers of the company in the United Kingdom, and the loyalty scheme has been designed by BMW for engaging the drivers with the brand by offering the drivers various services at home and on work.
The loyalty scheme is introduced for creating an opportunity for the brand engagement, which has been currently limited as the car drivers of the company order through their fleet manager of the company from which they are leased.
Once the drivers are enrolled onto the Inside Edge of the loyalty scheme, the car drivers will be gaining the access to the benefits and rewards across all the four areas of My Work, My World, My Life and My Journey, and the scheme will also be offering the partnerships and rewards along with the insights of the business and content.
The Inside Edge of the loyalty scheme has been started as a pilot programme in the month of December 2020 and it is going to be running until the early phase of the year 2021 and the feedback from the fleet managers of the car drivers along with the company car drivers, will be helping in shaping the final programme, that is all set to be launched later in the year 2021.