The competition watchdog is on its way to publish its findings on the technological companies in the digital advertisement market.
In the month of July, the Competition and Markets Authority (CMA) has done a market study of the Tech Giants such as Google and Facebook.
The CMA’s finding will be published in the coming days and would lead to an in-depth investigation into the tech giants.
Watch dog study will cover a wide range of topics, concern will also be raised over the role of Google and its black box advertising technology.
This study had come in to place after former chancellor Philip Hammond called for the regulation of the digital advertising sector.
In the response to the CMA study, DMG Media has accused Google of controlling the online ad market and also added the tech giant charged exorbitant fees for its services
The Watch dog findings has come at a time when there has been a crackdown on tech giants in the US and Europe