Pinterest users searching for information related to the vaccine will be shown results from “public health organizations.”
To tackle the spread of misrepresentation, the social platform stopped results for vaccine searches the previous year.
Social media firms are now facing an increase in scrutiny as to how they moderate content on their sites.
In the past months, companies like Facebook have taken a few steps to report vaccine misinformation.
Under the latest policy, Pinterest alleged searches for ‘measles,’ ‘vaccine safety’ and other interrelated health terms will reappear in results from public health bodies which include the World Health Organization (WHO), the Centers for Disease Control and the WHO-established Vaccine Safety Net.
The firm stated that they were taking this approach as they trust that showing vaccine misinformation alongside resources from public health experts isn’t responsible.
Pinterest said, “As we continue to tackle health misinformation, we remove it and the accounts that spread it from our service.”
The organization also held it will not display ads, comments or recommendations on results pages for vaccine searches.
The sentiment of anti-vaccine on social media has augmented in the past few years, hinting apprehension that it is having an adverse influence on immunization tariffs in some nations.
Some platforms are trying to take steps to counter incorrect data and statistics about vaccines.
YouTube has stopped serving ads of popular channels who encourage anti-vaccine conspiracy concepts.
This followed objections from firms who discovered their announcements were running together with provocative videos.